Hubtas

Hubtas, an equity crowdfunding data and analytics platform, aimed to become the go-to resource for investors and startups in the crowdfunding space. They sought a partner who could amplify their online presence and drive substantial growth. Stirling Edge stepped in to deliver a comprehensive suite of services that propelled Hubtas to new heights in visibility and user engagement.

Comprehensive SEO and Marketing Strategy

Understanding the competitive nature of the equity crowdfunding industry, we developed a multifaceted SEO and marketing plan:

• Keyword Research and Optimization: Identified high-impact keywords relevant to equity crowdfunding to improve search rankings.
• On-Page and Technical SEO: Optimized website structure, meta tags, and content for better crawlability and user experience.
• Content Marketing: Created valuable content tailored to the needs of investors and startups, positioning Hubtas as an industry authority.
• Link Building: Established high-quality backlinks to enhance domain authority and credibility.

Remarkable Results

• Organic Google Impressions: Grew from zero to 360,000 total impressions within 12 months.
• Increased Web Traffic: Substantial uplift in organic traffic, leading to higher user engagement and conversions.

Media Brand Launch and Design

To further establish Hubtas's presence, we launched a dedicated media brand:

• Brand Identity Creation: Developed a unique brand persona that resonates with the target audience.
• Website Setup: Designed and built a user-friendly website to host the media content.
• Visual Design: Crafted all design elements, ensuring consistency across the new media platform.

Complete Media Brand Deployment

• Content Strategy: Implemented a content plan focusing on industry news, insights, and thought leadership articles.
• Multimedia Integration: Included videos, podcasts, and infographics to cater to diverse content preferences.

Exponential Growth in Subscriptions and Newsletter

Engaging the audience and converting them into loyal subscribers was a key objective:

• Subscription Growth: Achieved over 1,000% year-over-year increase in platform subscriptions through targeted campaigns and value-driven content.
• Newsletter Expansion: Grew the newsletter subscriber base by 1,200% by offering exclusive insights, reports, and updates.

Strategies Implemented

• Lead Magnets: Offered free resources and tools in exchange for sign-ups.
• Email Marketing: Crafted personalized email campaigns to nurture leads and encourage engagement.
• Community Building: Fostered a sense of community through interactive content and engagement initiatives.

Results

• Market Leadership: Positioned Hubtas as a leading data and analytics resource in the equity crowdfunding sector.
• User Engagement: Significantly increased user interaction across the website and media platforms.
• Sustainable Growth: Established a solid foundation for ongoing growth in traffic, subscriptions, and brand recognition.

Conclusion

Our partnership with Hubtas demonstrates Stirling Edge's expertise in driving growth through strategic SEO, marketing, and brand development. By delivering tailored solutions, we've helped Hubtas revolutionize their presence in the equity crowdfunding industry.

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